This is a post I wrote on my medium a few months ago that had a bigger response than I expected. Running a business in today’s economic climate can be challenging and I think this hit a nerve.
Summary: The recent demise of Nasty Gal showcases the difficulty of reaching profitability especially when the startup landscape incentivizes capital inefficiency. By making sustainability a company wide initiative our company was able to reverse a >$300K burn rate and hit profitability over the course of a year and half without layoffs or downsizing.
Read the whole post HERE