BrandYourself | Patrick Ambron

Facebook won’t really change after Cambridge Analytica. Here’s what to do as a consumer.

by Patrick Ambron | Feb 23, 2018 | BrandYourself, Reputation Management

The Cambridge Analytica/Facebook story has been dominating the news cycle for the last week. For those of you who are unfamiliar, Cambridge Analytica used the Facebook data of roughly 50M unwitting users to create hyper-targeted advertising strategies for the Trump...

Don’t let an algorithm determine if you’re worth hiring or not.

by Patrick Ambron | Jan 16, 2018 | BrandYourself

Today we are announcing the new and improved version of BrandYourself. It’s been over two years in the making and we could not be more excited and proud. It is the most comprehensive product on the market to help individuals clean up, protect, and improve how they...

How We Reversed a $300K Burn and Hit Profitability Without Laying off a Single Employee

by Patrick Ambron | May 30, 2017 | BrandYourself, Reputation Management

This is a post I wrote on my medium a few months ago that had a bigger response than I expected. Running a business in today’s economic climate can be challenging and I think this hit a nerve. Summary: The recent demise of Nasty Gal showcases the difficulty of...

5 Ways to Protect Your Brand’s Online Reputation

by Patrick Ambron | Sep 7, 2016 | BrandYourself, Reputation Management

In September of 2015 I published an article on Entrepreneur.com on how to protect your brand’s online reputation. A year later, this advice is just as apt: In fact, it’s the crux of our services here at BrandYourself.com. Essentially, there are five key...

Why The Online Reputation Management Industry is Changing – And Where it Needs To Go

by Patrick Ambron | Aug 4, 2016 | BrandYourself, Reputation Management

2015 was an eventful year for the online reputation management industry. In June, Brand.com – not to be confused with my company, BrandYourself.com – vanished overnight. Later in the year, the oldest player in the field, Reputation.com, announced it was replacing its...

Why Student Athletes Need To Be Careful About Their Online Reputation — And The NCAA Should Help

by Patrick Ambron | Jul 26, 2016 | BrandYourself, Reputation Management

The NFL Draft makes it clear that an ill-advised online post can put anybody’s career at risk, and I think the NCAA is as much at fault as the athletes. *This article was originally published on the HuffingtonPost Did you ever tweet something personal, or post an...