Blog
Facebook won’t really change after Cambridge Analytica. Here’s what to do as a consumer.
The Cambridge Analytica/Facebook story has been dominating the news cycle for the last week. For those of you who are unfamiliar, Cambridge Analytica used the Facebook data of roughly 50M unwitting users to create hyper-targeted advertising strategies for the Trump...
Don’t let an algorithm determine if you’re worth hiring or not.
Today we are announcing the new and improved version of BrandYourself. It’s been over two years in the making and we could not be more excited and proud. It is the most comprehensive product on the market to help individuals clean up, protect, and improve how they...
How We Reversed a $300K Burn and Hit Profitability Without Laying off a Single Employee
This is a post I wrote on my medium a few months ago that had a bigger response than I expected. Running a business in today's economic climate can be challenging and I think this hit a nerve. Summary: The recent demise of Nasty Gal showcases the difficulty of...
5 Ways to Protect Your Brand’s Online Reputation
We live in a search-happy world. Take it as a given: Before customers consider doing business with your company, they’re going to Google it first.
Why The Online Reputation Management Industry is Changing – And Where it Needs To Go
As a co-founder and CEO in the online reputation management space, I thought I’d share my perspective on the marketplace, the industry, why traditional companies are struggling right now, and four important ways the industry is going to evolve. In doing so, I’d like to explain how BrandYourself plans to be part of the industry’s disruption, making the process easy and accessible to everyone.
Why Student Athletes Need To Be Careful About Their Online Reputation — And The NCAA Should Help
The NFL Draft makes it clear that an ill-advised online post can put anybody’s career at risk, and I think the NCAA is as much at fault as the athletes.
Why BrandYourself Moved from NYC to Lancaster
On April 1st, 2016, BrandYourself.com opened up an office in Lancaster, PA at 53 West James Street. While we started the company in New York, where we’ve grown until this point, we decided we wanted the future of the company to be somewhere new.
How Hurricane Sandy Reminded Me Why I Love the Tech Industry
Last week Hurricane Sandy pummeled through the North East, causing historic damage. Homes and businesses were destroyed and half of Manhattan was without power for most of last week, while some places continue to wait for power. While the aftermath is horrific,...
We (unexpectedly) Got 60K Users in 60 Hours. What we learned
Update: Humbled by all the feedback and comments: Check out the great discussion spawned on the Hacker News thread Summary/Table of Contents Our product recently hit a tipping point, signing up over 60K users in less than 60 hours, despite not being a...
Patrick’s Tweets
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RT @yaelwrites: Consumer Reports conducted a comparative privacy and security evaluation of 16 VPNs, guided by the Digital Standard… https://t.co/xoOMQmOUJY
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RT @jshermcyber: 🚨 NEW REPORT: I surveyed 10 major data brokers and found them advertising, on US individuals: — demographic informa… https://t.co/kvkpXcd8Ws
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RT @lancejpollard: Getting up to speed on privacy laws relating to the internet https://t.co/mKM9IEQSqr
