Most Popular Topics:
Title: NSFW: How Professionals Need to Balance Personal Branding and Reputation Management in the Age of the Online Mob.
In today’s age of cyber-bullying, revenge porn, anonymous shame sites and inadequate online privacy laws, everybody needs to pay attention and protect their online reputation.
Whether you’re an athlete, film director, journalist or ordinary job applicant, it’s clear everybody needs to protect their online reputation. It’s becoming increasingly easy for a single person to anonymously post negative things about you across across the web, whether they’re true or not, to derail your reputation and career. This could be an ex, someone you fired, a competitor, or even a complete stranger. Additionally, it’s becoming more common that a single, ill-advised social media post from the past can be dug up, in-or- out of context, and be used to hurt your career or the reputation of your organization.
On the other end, Trying to stay invisible online isn’t an option. It’s important for professionals to build brands online to maximize their careers and earning potential.
BrandYourself.com has been leading the online reputation management industry for individuals for over a decade and has helped nearly a million individuals clean up, protect and improve their online reputation and privacy. In this talk, we discuss why everyone from politicians, c-suites, to everyday individuals should take the initiative to protect themselves online and walk them through how to do it.
Audience: This topic is suitable for all professionals and can be catered based on experience (student–executive) or industry.
BrandYourself Origin story
Title: How a company from Upstate NY came into an industry dominated by incumbents and helped reinvent it:
In this presentation, I outline the history of BrandYourself and how we brought a fresh new model into an industry dominated by traditional big players. We weren’t from a major city like San Fransisco–we began in Syracuse, NY. The founders weren’t “wunderkinds” who dropped out of Stanford or Harvard and our parents didn’t buy us our first computer when were 11. In fact, none of us had ever even taken a business class. We had an idea and a mentality to fiercely focus on our product and customers. While the road hasn’t been perfect, there are a lot of lessons to draw from it, most importantly the fact that there is no prototype for success.
- How to build and protect the brand of entertainers in the world of the online mob: Relevant for professional entertainers/athletes:
- Hacked: How to protect your privacy in a world full of hackers, data brokers, stalkers and third party advertisers: Relevant for all consumers and can be catered to ordinary consumers, executive or CIO’s looking for additional cybersecurity protocols.
- Managing Employee Reputational Risk: How to protect your company’s reputation and your employees reputation in a world where everyone has a social media presence.
- Employee Branding: How to turn your employees into brand ambassadors and boost the reputation and reach of your brand.
- Why Anonymity is killing the internet
“Patrick gave a great talk on building his company BrandYourself; he was engaging, informative, and energized the audience.”Natalie Fonseca
“Our audience loved Patrick’s talk! He spoke vulnerably about his journey as an entrepreneur. Patrick was funny, engaging, and tremendously helpful. He also stuck around to talk to the dozens of attendees wanting to ask their questions. If your event has a chance to get Patrick there, don’t wait!”Justin Lafazan
“Patrick stole the show at this year’s CREATE Festival! His talk was fun, smart and really inspired our people to get out there and follow their dreams.”Kim Chestney
“Patrick has spoken in my graduate classes at Columbia Business School many times. His approachable and conversational style connects with the students, while his real world and practical information on search engine optimization and brand and reputation management really contribute to the practical aspects of the class and bring the concepts into the real world. Patrick’s ability to talk about all of this from the perspective of an entrepreneur building a startup adds a tremendous amount of additional value, as his ‘from the trenches’ viewpoint is invaluable to my students considering their own ventures.”Jeremy Kagan
“Patrick was an incredible and truly inspiring speaker. His presentation about his journey as an entrepreneur from selling airheads on the school bus to building a multimillion dollar business was very engaging and helped all the students at Endevvr realize that with the right amount of work and sacrifice they could make any of their dreams a reality. His talk was incredibly impactful, sharing his values of dedication, hard work, and perseverance in a format perfectly tailored to the audience.”Ben Weimer
“Patrick has a rare ability to connect with people and make a technical and business topic real, accessible and understandable. Not only have I seen this first-hand, in my classes where Patrick has spoken in bigger lecture hall settings and smaller classrooms, but I’ve also seen him when he was a part of panels and solo speaker engagements at events. Even in the hot spotlight (and attention-deficit environment) of South By Southwest, Patrick stood out when shoulder to shoulder with the established and well-known founders, VCs and tech gurus.”Sean Branagan