Hi, and thanks for coming to my site! I’m Patrick Ambron, co-founder and CEO of BrandYourself.com. I mostly talk/write about online reputation management and online privacy, but I also try to weigh in where I can on what it takes to build a company. I certainly don’t consider myself a success–we’re still in the process of trying to make our first company successful–but as a first-time founder, learning from others has been integral in getting where we are today. I hope that by sharing some of my experiences I can pass the lessons we’ve learned onto others.

Here are a few important areas of my life:

BrandYourself.com: Im the co-founder/CEO of BrandYourself.com, where our goal is to help people clean up, protect and improve their online reputation and privacy. In an age of cyber-bullying, revenge porn, hate sites and inadequate online privacy laws, everyone needs the power to understand and protect their reputation and privacy on the web. In fact, we started BrandYourself because my cofounder Pete had his own issue: he was being mistaken for a criminal online and couldn’t get a quote from anyone in the industry for under $25K. We realized Online Reputation Management (ORM) is an important need and shouldn’t just be for the wealthy. Since then, we’ve grown to over 100 employees across two offices and hope to keep building tools to help people. You can learn more about that story here or read our comprehensive Online Reputation Management, Personal Branding, and Thought Leadership guides. 

Speaking/Teaching: I teach courses and speak about Online Reputation, Online Privacy and my ongoing journey building BrandYourself. I’m a regular instructor at General Assembly (you can see and sign up for my classes here) and a mentor at the Cooper Union in NYC.  I also give guest lectures at universities including Syracuse, Columbia, Georgetown and the University of Pennsylvania. To learn more about my speaking/teaching you can read about it here. I’m always happy to talk about these topics whether it’s to a large audience at a conference–like the Dublin Web Summit or SXSW–or to a small class at a school.

Writing: I also occasionally write about these topics so I can dive deeper, particularly when it comes to the future of Online Reputation and Privacy. I’m a regular contributor to Entrepreneur, Huffington Post, and Adweek (and occasionally other places like the Washington post). You can check out some of my favorite pieces here.

Consulting: I also consult with companies on projects that fall outside of BrandYourself’s normal breadth of services. BrandYourself takes up most of my time, so the projects I work on directly are few and far between. However, so many people have helped BrandYourself on our journey, I try to pay it forward. More often than not I can act as a sounding board for certain topics and, even if we don’t work together directly, I can point in the right direction towards someone who can. If you’re interested in speaking with me on the following topics, just email me direct at [email protected]

  • Search Engine Optimization/Organic Marketing: This is where I got my start. There are so many ways to get your product in front of the right people without spending an arm and a leg. In fact, BrandYourself has spent less than $100K in marketing dollars ever, and done nearly $30M in sales (here’s a growth hacking presentation I gave a few years ago). However, the space is crowded with players and not all agencies are created the same. I’m happy to speak with you about your SEO and marketing strategies and help you find the right partner.
  • Fundraising/Pitching: I advocate against raising money for the sake of raising money. In fact, I’ve written about how excess venture capital can lead to capital inefficiency in the past. However, for some companies raising seed or venture money is necessary to hit their next set of milestones. As a first time founder, navigating through investors, investor pitches, term sheets, and legalese can be tough. When we started the company, I didn’t even know what VC stood for. If you’re thinking about raising money or need help positioning the pitch, I’m happy to be a sounding board and help where I can.
  • General Startup Advising: Building a company is hard. Between building product, raising money, hiring talent, managing teams, setting goals, and hitting projections–the job never stops. As I said above, I’ve been lucky enough to have mentors and advisors along the way and try to pay that forward. I’m a mentor through a few different startup programs, but always happy to help where I can.

Testimonials:

“Of all the young entrepreneurs I have ever encountered, none has shown a more natural talent for growing a successful company, and, quickly.  Patrick identified and then solved an unforeseen problem arising from the existence of the Internet itself.  Individual reputations, always a precious asset for anyone, could be ruined in the blink of an eye.  He conceived of a user-friendly product, one that was affordable to the widest market, mustered investors, recruited a brilliant team, and persevered, continuing to build a great company.”

Carl J Schramm

American economist, entrepreneur, and former President/CEO of the Ewing Marion Kauffman Foundation, a private philanthropic foundation

“You looked like maybe 150 pounds of pure potential standing in the middle of that set, that’s always a turn on for every shark and you looked like you scrubbed yourself clean that morning.”

Barbara Corcoran

American businesswoman, investor, speaker, consultant, syndicated columnist, author, and television personality.

“Patrick has a rare ability to connect with people and make a technical and business topic real, accessible and understandable.”

Sean Branagan

Director of the Newhouse School’s Center for Digital Media Entrepreneurship, Syracuse University

“[He] built a good business. To turn down $2 million at that age…takes guts.”

Robert Herjavec

Entrepreneur, ABC Shark Tank

Recent Posts:

Facebook won’t really change after Cambridge Analytica. Here’s what to do as a consumer.

The Cambridge Analytica/Facebook story has been dominating the news cycle for the last week. For those of you who are unfamiliar, Cambridge Analytica used the Facebook data of roughly 50M unwitting users to create hyper-targeted advertising strategies for the Trump...
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Don’t let an algorithm determine if you’re worth hiring or not.

Today we are announcing the new and improved version of BrandYourself. It’s been over two years in the making and we could not be more excited and proud. It is the most comprehensive product on the market to help individuals clean up, protect, and improve how they...
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How We Reversed a $300K Burn and Hit Profitability Without Laying off a Single Employee

This is a post I wrote on my medium a few months ago that had a bigger response than I expected. Running a business in today’s economic climate can be challenging and I think this hit a nerve. Summary: The recent demise of Nasty Gal showcases the difficulty of...
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5 Ways to Protect Your Brand’s Online Reputation

We live in a search-happy world. Take it as a given: Before customers consider doing business with your company, they’re going to Google it first.

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Why The Online Reputation Management Industry is Changing – And Where it Needs To Go

As a co-founder and CEO in the online reputation management space, I thought I’d share my perspective on the marketplace, the industry, why traditional companies are struggling right now, and four important ways the industry is going to evolve. In doing so, I’d like to explain how BrandYourself plans to be part of the industry’s disruption, making the process easy and accessible to everyone.

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